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Online sponsorship of New Year New You on Yahoo!

Provided by Yahoo!
Get 2014 off to a great start on Yahoo! and reach an affluent and influential female audience with unique lifestyle content.

Tell us about the Opportunity / What is it?

We believe New Year, New You on Yahoo! has a lot of potential. Lots of sites create New Year content, but they are all the same diet and exercise tips that are rehashed from the year before. We will create articles that aren't preaching 'expert' opinion, but comes from other users who have already succeeded or are sharing their journey as it happens.

What is the Marketing Objective?

Build awareness and brand loyalty amongst an ABC1, health-conscious female audience.

How does it work?

Content will sit across all Lifestyle verticals (Sections covered: Food, Beauty, Fashion, Health, Diet & Exercise and Life). The headline sponsor can have a supporting hub page which would be driven by media, pulling in stories from across sections. The sponsor will have also branding in the gutters and MPU across the site.

Who's used it in the past?

Paramount Pictures International, Sainsbury, Nokia, Tetley, and others have worked with Yahoo in the past.

Features / Benefits

Reach a highly targeted audience at large scale by advertising through the Yahoo! website. The content has been created to target women 25-44, our core Lifestyle audience (68% ABC1, 64% without children and 52% earning over £35K). Content will appear in popular sections of the site; Food, Beauty, Fashion, Health, Diet & Exercise, Life. Overall, the advertiser can expect 350,000 unique users and 450,000 page views.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kFemale 25-44, ABC1.
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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