What is the reality in Europe? Have new web technologies and applications really changed the way we relate to media? There is very
little understanding within Europe as to the reality of the Web 2.0 revolution. Many of these developments seem ill-fitting culturally with the European consumer - firstly the current user base, site orientation and language of
most services is undeniably US centric and secondly ideas such as Blogging, Photo Sharing and Social Netware are built on self promotion and total lack of privacy that would not appear to fit comfortably within Europe.
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