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Opportunity to advertise across the X Factor live tour

Provided by Blink TV
Advertise on big screens during the X Factor live tour, running across 53 dates. Suitable for existing TV creative.

Tell us about the Opportunity / What is it?

In 2010 the X Factor phenomenon has continued with more hype than ever. Advertisers wanting to be involved with the X Factor brand can take advantage of the X Factor live tour, running across 53 dates from Feb - April 2011. Blink TV operates the big screens at major live events in the UK, including the hugely successful X Factor Live Tour and are currently offer brand ad spots on screens at the event.

What is the Marketing Objective?

Associate your brand with the X Factor phenomenon, for a fraction of the usual cost.

How does it work?

Blink TV are offering spot advertising opportunities on the big screens (typically 4 x 30 sec spots per night) as well as sampling and text competitions and 'money can't buy' sponsorship opportunities (ie. A backstage meet and greet with the X Factor contestants). The X Factor tour runs for 53 dates, nationally across the UK, reaching over half a million screaming X Factor fans.

Who's used it in the past?

In 2010, advertisers on the X Factor Tour included L'Oreal, Boots, Impulse and many more.

Features / Benefits

Blink covers the spectrum: from the supply of advertiser-funded video screens, to the creation of bespoke content for the world's most technically-advanced LED screens, to producing dazzling live music TV spectaculars. Blink has developed a reputation for delivering quality and value while working with the biggest and best in the business for more than 10 years.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kReach of over half a million X Factor fans
10 - 15
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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