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Opportunity to promote your brand with NFC tags

Provided by Tag Squared
Be one of the first UK advertisers to use NFC in your outdoor or magazine advertising campaign.

Tell us about the Opportunity / What is it?

NFC is a break through technology for mobile marketing. It allows people to tap a smart poster, backed up by an NFC chip. Once the person has tapped the poster or advert, they are instantly taken to mobile content, such as video, a coupon or a Facebook page.Tagsquared can supply NFC antenna, campaign tracking, mobile sites and more.

What is the Marketing Objective?

- To develop interaction between people and adverts, through mobile devices. - To drive traffic to a web destination using mobile technology. - To reach a technically savvy audience. - To show you are using the latest, most cutting edge technology.

How does it work?

A person may see an advert. On this advert may be some text saying, "tap this with your phone to receive an offer". The user can hold their phone against the advert, at which point a web address is transferred from the advert, to the mobile device automatically. The mobile user navigates to the URL embedded within the advert and the action is complete. Full analytics available to gauge interaction.

Who's used it in the past?

Google, Marvel Studios, Pearl Media, TNT network, Clear channel.

Features / Benefits

- Innovative and cutting edge - Affordable to execute - Interesting for people to interact with - Bridges mobile with print

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach a technically savvy audience of first adopters
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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