This idea is archived

Opportunity to reach London Cyclists with roadside 6 sheets

Provided by Clear Channel
With the London cycle scheme fully launched, there has never been a better time for companies to target London's cyclists.

Tell us about the Opportunity / What is it?

The Mayor of London is a keen supporter of cycling. He has announced £1.49 million of funding for the first two Cycle Superhighways. The London Cycle Hire Scheme allows people to pick up a cycle at a docking station, use it as they wish, and then return it to any docking station. Clear Channel have created a solution which can help advertisers target cyclists at all times, whether it be cycling to work, home or just for fun, advertisers can reach this specific market by advertising on roadside 6 sheets, the smart way!

What is the Marketing Objective?

To allow advertisers to target the cycling audience with a precise Outdoor media offering.

How does it work?

Clear Channel use PersonicxGeo, locations of cycle docking stations and their own labelling system to highlight the most relevant panels for advertisers wishing to target the cycling audience. The opportunity includes roadside 6 sheets advertising, according to statistics 67% of London cyclists have seen a roadside 6 sheet, and this is an exciting opportunity to be part of a unique plan, so don't miss out!

Who's used it in the past?

This could be relevant for a range of advertisers from Barclays (who sponsor the Cycle Hire Scheme) or anyone else looking to support cycling.

Features / Benefits

The cycling market is worth £698 million, 8% growth since 2008. Today in the UK 34% of the population own a bike, making this an exciting opportunity to invest in. Cyclists are twice as likely to be regularly impacted by outdoor media as they travel at a slower speed than traffic which increases dwell time and to stop and read an ad. With an advantage to advertisers, cyclist travel very close to bus shelters, making the impact of roadside 6 sheets higher.With 400 locations, 6,000 bikes and 55,000 extra cycle trips per day, you can bet your brand will be on show all day.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated 650,000 cyclist in London (TGI)
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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