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Sponsor brand new drama, Elementary, on Sky Living HD

Provided by Sky Media
This new series is a modern-day telling of the classic Sherlock Holmes story featuring an all-star cast.

Tell us about the Opportunity / What is it?

Sky Media are pleased to announce the arrival of brand new acquisition, ELEMENTARY, on Sky Living HD. Elementary will premiere this autumn and will star Jonny Lee Miller (Trainspotting) as Sherlock Holmes alongside Lucy Liu (Charlie's Angels) as Dr Joan Watson in a modern-day take on the iconic detective series. Sherlock Holmes is taking on New York where, straight out of rehab, he's been assigned to live with his worst nightmare: sober coach, Dr Joan Watson. Holmes' unsurpassed skills of deduction and Watson's medical expertise come together to create a dream team.

What is the Marketing Objective?

Police dramas are hugely popular among the Sky Living audience with Bones and Unforgettable, delivering great ratings for the channel. Elementary will fit perfectly with this genre of programmes and have great appeal to our audience.

How does it work?

Due to air on Sky Living, October 2012, to include 22x60 minute episodes plus repeats on Sky Living channels and any showings on Sky Anytime and Sky Go. Sponsorship credits shall include Opening and Closing credits of 15 seconds. Break Bumpers of 2x5 seconds per centre break (3x centre breaks per 1 hour show). The sponsor will also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Please contact Mike Murphy for details.

Features / Benefits

Elementary was one of the most sought after shows from the LA screenings this year and is now exclusive to Sky Living HD. With a very different spin on this classic detective duo, Elementary is one of the most anticipated shows this fall. Part of Sky's commitment to bringing the best of the US to its customers which, alongside its investment in original UK content, is truly delivering a word class state of exclusive programming. Opportunity to extend this opportunity online.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEstimated to reach 79,000 women aged 16-24 across the period
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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