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Opportunity to sponsor Sky broadcast of the Natwest Series 2011

Provided by Sky Media
Sky Media are seeking a brand to become the exclusive broadcast/ online sponsor of the Natwest Series in 2011

Tell us about the Opportunity / What is it?

The opportunity to become the exclusive broadcast sponsor of the 2011 Natwest Cricket Series. Beginning in 2000, the Natwest Series was conceived as a triangular cricket tournament played between England and two visiting teams. Now in it's 10th year, the Natwest series provides a unique opportunity to align your brand with an established and internationally respected sporting event, enabling you to tune into an engaged audience of loyal sporting viewers.

What is the Marketing Objective?

Build brand awareness through targeting a highly engaged audience of sporting enthusiasts.

How does it work?

The event will be broadcast across the Sky Sports Network, 1, 2, 3, 4, HD1, HD2, HD3 and HD4, beginning with an international Twenty20 against Sri Lanka on June 25th (scheduling times to be confirmed). Sponsorship will include Highlights and/or Repeat programming, with Live coverage from 10:30 - 6:30 per day; with 2 hour highlights programmes broadcast later the same evening and again the following morning. For full specifications of the sponsorship, set to include opening and closing credits, break bumpers and logo break bumpers please see our attachment.

Who's used it in the past?

Previous Sky Sports coverage sponsors have included Gillette, Ford, Bet 365 and Sure for Men.

Features / Benefits is the number one commercial sports website in the UK reaching an average of 5.3million Unique Users per month. Sky Sports Cricket provides all of the up to the minute news and information a cricket fan could wish for and as part of the broadcast sponsorship Sky are offering a variety of intergrated solutions across the Sky Sports website and mobile; for more information please see attachment.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted reach of 2.8 m, with a predominantly male bias
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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