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Opportunity to sponsor Sky Media's broadcast of Overseas cricket

Provided by Sky Media
Sky Media are seeking a brand to become the exclusive sponsor of Overseas Cricket over the winter of 2010 and start of 2011!

Tell us about the Opportunity / What is it?

Oportunity to become the exclusive sponsor of all Sky Sports broadcast coverage of Overseas International Cricket; Sky Sports HD is the definitive cricket broadcaster of International Cricket, showing coverage from all over the globe this year and next. Highlights include New Zealand's tour of India in November, kicking off with 3 Tests and 5 ODI's, India in South Africa, with the first Test taking place in Centurion and finally Pakistan in New Zealand in January of 2011!

What is the Marketing Objective?

Build brand awareness through targeting a highly engaged audience of sporting enthusiasts.

How does it work?

Sponsorship will include Highlights and/or Repeat programming across the Sky Sports Network, 1, 2, 3, 4, HD1, HD2, HD3 and HD4, with scheduling times to be confirmed. For full specifications of the sponsorship package, which is set to include opening and closing credits, bread bumpers and logo break bumpers, including a full listing of all planned fixtures please see attachment.

Who's used it in the past?

Previous Sky Sports coverage sponsors have included Gillette, Ford, Bet 365 and Sure for Men.

Features / Benefits is the number one commercial sports website in the UK reaching an average of 5.3million Unique Users per month. Sky Sports Cricket provides all of the up to the minute news and information a cricket fan could wish for and as part of the broadcast sponsorship Sky are offering a variety of intergrated solutions across the Sky Sports website and mobile; for more information please see attachment.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted reach of 1.2 m with a predominantly male bias.
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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