LBC's Traffic and Travel reports provide the most comprehensive guide to what is happening on the roads, rail and tube networks
LBC's Traffic and Travel reports provide the most comprehensive guide to what is happening on the roads, rail and tube networks across London. At key commuting times we increase our reports to every 15 minutes, so our listeners can make informed decisions about their daily commute/ travel plans. Our listeners help increase our knowledge of what's happening in London, as is illustrated by the high levels of calls received each day on the LBC 'Jam' line.
This is the perfect opportunity for a client requiring high brand awareness and reach of ABC1 adults
Excellent opportunity to build awareness of your brand.
Traffic and Travel reports run on LBC 97.3 from Monday to Friday at the following times:
0500 - 1000 - 4 times per hour;
1600 - 2000 - 4 times per hour.
And on LBC 1152 AM:
0700-1900 - 2 times per hour.
Overall this gives a total of 46 reports per day on LBC 97.3 FM and 24 reports on LBC 1152 AM. As sponsor of Traffic and Travel on LBC a client would receive 1 x live read sweeper per bulletin. Sweepers run at the end of each report.
The last sponsor of Traffic and Travel was Confused.com, currently sponsored by TFL
The sponsor of Traffic and Travel will have high frequency branding in key listener dayparts.