Achieve great cut through using illuminated panels within washroom mirrors in high end bars and clubs
Buying either a single panel or a series of panels on the washroom mirrors in high end bars and clubs. The Estate has a London bias and is currently 150 bars. The average dwell time 3.5 minutes, which varies by gender. Packages can be bought to targtet wither female or male washrooms
Build brand awareness and drive sales
There are 6 panels per mirror with a 10” copy rotation. Each panel is illumiated in rotation and the mirrors are positioned at the focal point of washrooms, giving full washroom footfall effectiveness
A wide range of advertisers in the Personal Care and Entertainment sector, including Party Poker and Sony Pictures
No other comparable product within the UK washroom advertising market
- Illumination and movement between panels
- Positioned in focal point of washrooms
- Full washroom footfall effectiveness
Communicating with people when they are at their most attentive - Looking at themselves!!
Targeting consumers in a highly focused viewing environment.
The Mirror is able to hold 1-6 advertisements
-Multiple copy treatments possible
- Upmarket, young audience
- Targeting by gender