NME is offering online sponsorship of online coverage of 2011 summer festivals. Target media savvy 18-24 year olds.
NME has become a truly unique multi-platform media proposition. Festival coverage is the lynchpin of NME's summer editorial schedule, with coverage of Glastonbury and Reading/Leeds producing traffic spikes higher than those generated by the NME Awards. NME.com is the place that UK music lovers and festival goers keep up to date with festival news, previews, reviews and information of the summer months. The festivals section exists as a stand alone property yet the partnership permeates across the site, particularly through news, video and photo galleries.
Build awareness of your brand and target core age of 18-24, particularly brands looking to create or develop an association with music.
A headline partner has the opportunity to own all aspects of NME.com's festivals coverage. This means our partner owns the NME audience across the summer. Festivals are a key event in young people's lives - NME festivals offers a cost effective way for a brand to reach people attending every festival in the UK as well as millions more music fans.NME Festivals offers the opportunity for our partner(s) to align themselves with the most credible brand in UK music. Ensuring that they have a brand presence within almost every area of the NME.com across this key period.
Blackberry partnered with NME.com/festivals last year.
May to September NME.com will reach 11M+ UK Adults all will be exposed to our festivals partner in one way or another. 3.5M+ will visit the festival section alone. Millions of photos will be viewed - average 30 per user visit. Users will spend a lot of time engaged with the site and partner branding. 1500 hours of video will be viewed - extended reach can be offered for our partner on our YouTube channel. In the past our partners have all received uplifts in positive brand perception. The audience is incredibly media savvy, and understand the need to use NME.