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Advertising opportunities in The Guardian Paris Travel special

Provided by Guardian Newspapers Limited
The second issue of the series focuses on Paris as the ideal short break destination, advertising space is now available

Tell us about the Opportunity / What is it?

This spring the Guardian will be running a special 'Europe month', with editorial that focuses on some of Britain's closest neighbours and explores aspects of each one's economy, society and culture that might be new to us. Each week the Guardian's Travel supplement will focus on a different European city, offering you the ideal opportunity to boost the impact of your campaign by advertising alongside relevant editorial. The second issue of the series focuses on Paris as the ideal short break destination.

What is the Marketing Objective?

Build awareness alongside relevant copy

How does it work?

In press display advertising and classified advertitsing will be available in the Travel section in The Guardian. There will also be the opportunity to advertise online to 16 million UK browsers of and 41 million worldwide. 550,000 UK browsers of and 1.1 million worldwide.

Who's used it in the past?

This is a new opportunity but will appeal to airlines, museums, city break specialists and other brands associated with the arts, travel or fine dining.

Features / Benefits

A quick journey across the channel, yet home to some of the most iconic architecture, diverse cultural attractions and finest restaurants in the world. Travel is the ideal place to reach affluent individuals who love visiting France. The Guardian reaches over 1.1 million affluent and upmarket readers who are hard to target through other media. They take an average of three holidays per year. They spend 30% more than average on short breaks. They are more than twice as likely as average to visit France - more than a quarter have been in the past year.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1.1m readers & 16m UK browsers of
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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