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Partner with the Decanter World Wine Awards - target AB adults

Provided by Time Inc. UK
Opportunity to target AB adults through partnership with Decanter magazine's World Wine Awards on

Tell us about the Opportunity / What is it?

The Decanter World Wine Awards is the most influential wine competition in the world. Attracting 9219 entries in 2008, it is also the biggest. An international panel of judges fly in to gather to blind-taste the world finest wines, culminating in a gala dinner with 24 award winners. This is an opportunity to partner up with the most powerful international wine expert media brand produced in the UK. This will be an exclusive partnership that can develop on a annual basis - and so to reach these hard to reach AB consumers at the most important time in their annual calendar.

What is the Marketing Objective?

To build awareness of your brand with an affluent and hard to reach AB audience.

How does it work?

The partnership will receive:- Fully branded microsite to host all the DWWA content - All ad slots surrounding the full tasting notes - Countdown clock to the event - to build up the suspense! - Desktop buddy - continually updated with wine content, news and tasting note updates - Full tasting notes brought to you by 'Decanter and XXX.' - Banner on the homepage 'Check results of DWWA brought to you by XXX' - A table at the gala dinner to join in the festivities and more. Competition - Win a case of a winning keep browsers coming back again and again

Who's used it in the past?

Please contact a member of the IPC team for details of previous advertisers.

Features / Benefits

This package will offer the advertiser the opportunity to get deep level integration within this affluent, hard to reach audience. It is unique, different and offers fantastic branding opportunities as well as ROI and unique content. IPC can also develop the reach throughout our wider affluent portfolio of passionate browsers across and If required the wider network of hard to reach wealthy people we can offer traffic drivers across our upmarket sites, e-newsletters and co-branded banner on the homepage of

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k476k page views | 116k unique users. 9219 entries in '08.
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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