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Partnership opportunities with Oxfam's Trailwalker event

Provided by Oxfam
Partner with Trailwalker and its sister event Trailtrekker, two of the world's leading team challenge events.

Tell us about the Opportunity / What is it?

Oxfam is pleased to offer an opportunity to sponsor Trailwalker and its sister event Trailtrekker, two of the world's leading team challenge events. Trailwalker is the ultimate 100km challenge. Teams of 4 have to walk day and night to complete a 100km course in less than 30 hours. Trailwalker is more than an epic physical and mental challenge; it's a life-changing experience as participants are also raising money to lift people out of poverty for good.

What is the Marketing Objective?

Build brand awareness and connect with young, affluent, professionals. Participants are ABC1, 25-45, urban young professionals. 60% of participants are representing the company they work for. Target 6000 participants and support crew on event day and integrate your brand into a marketing campaign reaching an estimated 53.7 million through outdoor media and 36.7 million through social media.

How does it work?

With 16 events in 12 countries and counting, Trailwalker is a worldwide phenomenon. In 2013 more than 22,000 people collectively walked over 2.2 million kilometres. In the UK, over 3600 people complete the Trailwalker course in the South Downs and the even tougher Trailtrekker in the Yorkshire Dales.

Who's used it in the past?

State Street Corporation has previously benefitted from global sponsorship of the Trailwalker series. This is the first year we are seeking sponsors for the UK events.

Features / Benefits

Team building: use the event to catalyse employee engagement at your business. Full support packages can be designed and delivered on request. Positive brand association: a unique opportunity to partner with the UK's biggest charity brand on its biggest fundraising event. Fight poverty with every step: in addition to commercial benefits, your investment will help Oxfam lift more people out of poverty for good.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6000 participants & millions more through social media
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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