National Curry Week (5-11 Oct 2020) is a national event for brands to celebrate Indian food & drink occasions in/out of the home
The annual National Curry Week was founded in 1998 by journalist Peter Grove. The main sponsor is Kingfisher who purchased the property in 2018. An opportunity to become an official partner, working alongside Kingfisher for National Curry Week 2020 is available. The Partner will receive presence in on-line and off-line media leading up to the week and during the week of the event. Furthermore, the partner will be able to use the IP and imagery of National Curry Week to create promotional mechanics, whether on-pack or via their own media channels.
The objectives of the week-long event are to celebrate curry in all its forms, support the British curry industry and to raise money for poverty focused charities. During the week, consumers will be encouraged to enjoy the nation's favourite dish, curry, whether that be in local restaurants (eating in or delivered to the home) or making their own at home. Sampling and experiential activity is encouraged to create trial of new food and drink products.
Becoming an official partner of National Curry Week 2020 would give you access to the same reach as the event achieves. In 2019 this included a media reach of over 7.4m, celebrity social media support, number 5 trend on twitter, social media engagement from over 320,000 fans and media coverage in 147 publications.
Just Eat, Kingfisher, Tilda, The Spice Tailor, Walkers Crips, Star Pubs and Bars (the UK's biggest pub group), and Sainsbury's are just some of the great brands to have teamed up with National Curry Week over the years.
Brand alignment and use of NCW branding, PR power, event exposure, tickets to use for staff members/competitions, media coverage through NCW advertising, social media outreach, product launch opportunities, CSR boost through event charity associations.