Reach engaged and loyal local media fans - young sportsmen - via the sports sections of Newsquest local media brands.
Target 'Players' at their most engaged, in a relatively brand-free environment. 18-34 year old males who play local team sports are regular readers of local media.
The reason? Unique content they say they cannot get anywhere else. Local sport (especially football) results, league tables, match reports - their name in print, relevant information to them, and an element of local fame.
Newsquest Media Sales have invested significantly in researching these Players. We know their characteristics, their behaviour, & how they interact with their local media brand.
Excellent opportunity to build brand awareness with a male dominated audience.
Place brand advertising within Newsquest sports sections, across our portfolio.
Achieve brand stand-out - these are traditionally local advertising environments so national brands can immediately cut-through.
Hit a loyal and regular audience - 66% of Players read the sports sections for local sport news, of those 93% do so regularly
Players ALWAYS read sport, are TWICE as likely to turn to sport first, & TWICE as likely to read it longer than average readers
We ran a case study test of our Players hypothesis with Alfa Romeo, on the launch of their Mito model, aimed directly at this group.
Post campaign awareness amongst Players went up considerably for:
Alfa Romeo / Mito / Local dealership
We are happy to share this, and all of our other Players research to illustrate the power of the opportunity.
- A strong brand platform from which to reach 18-34 year old male local sportsmen at their most engaged - when reading about themselves
- Minimal competitive noise with other national brands
- Extensive research/case study available to support proposition
- Highly creative ad executions via 'cut-in' integrated ad shapes - proven to appeal most to this exact demographic group.