This idea is archived

Postcard and experiential media opportunties in health clubs.

Provided by Boomerang Media
Postcard and bespoke media in private health and fitness clubs, reaching a nationwide audience of upmarket health-club members

Tell us about the Opportunity / What is it?

Health Club Cards: picked up from postcard racks in 250 of the UK's most commercial and upmarket health clubs nationwide. Racks located in the reception, café or high footfall areas on the way to the changing rooms. Health Club Experiential: brings brands to life to private health club members through product sampling, ambient media, branded equipment and interactive media. Experiential allows the target audience to make a personal connection with your brand, delivering a positive brand experience and the opportunity to try product.

What is the Marketing Objective?

Primary: Delivers brand awareness and opportunity to reach an undiluted audience of high earning, image conscious adults Secondary: Initiate coupon redemption or data collection opportunities

How does it work?

Health Club Cards develop 'warm prospects' allowing consumers to self-select brand messages. Cards have a proven track record of data collection results or coupon redemption. Postcards pocketed for later reading at home; they are responded to, used for display, sending to friends or kept as bookmarks or notelets. Experiential brings brands to life to the target audience of upmarket, open-minded members via product sampling, ambient media and branded equipment. The target audience make a personal connection with your brand, delivering a positive brand experience.

Who's used it in the past?

Twinings Ice Tea: Health Club Cards and Experiential to raise awareness amongst members and allow product trial. Nike: To promote their Nike Women, continually challenging Boomerang to break new ground in media solutions to meet the objectives of their campaign. Other Clients include: GSK, Ocado, AG Barr, ITV, Vodafone, Boots, Beiersdorf, Unilever, Crystal Ski, Ocean Village, TFL, Cancer Research, Orange, V&A, Citroen, Virgin Records, egg

Features / Benefits

Accurately targets well-defined and captive audience of upmarket, financially liquid private health club members Delivers the opportunity to allow people to try product Delvers outstanding data collection and coupon redemption results Can deliver environment domination when used as an integrated campaign using Health Club Cards, Poster and Experiential media

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k11m 25-45yr olds / month
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service