Postcard and bespoke media in private health and fitness clubs, reaching a nationwide audience of upmarket health-club members
Health Club Cards: picked up from postcard racks in 250 of the UK's most commercial and upmarket health clubs nationwide. Racks located in the reception, café or high footfall areas on the way to the changing rooms.
Health Club Experiential: brings brands to life to private health club members through product sampling, ambient media, branded equipment and interactive media. Experiential allows the target audience to make a personal connection with your brand, delivering a positive brand experience and the opportunity to try product.
Primary: Delivers brand awareness and opportunity to reach an undiluted audience of high earning, image conscious adults
Secondary: Initiate coupon redemption or data collection opportunities
Health Club Cards develop 'warm prospects' allowing consumers to self-select brand messages. Cards have a proven track record of data collection results or coupon redemption. Postcards pocketed for later reading at home; they are responded to, used for display, sending to friends or kept as bookmarks or notelets.
Experiential brings brands to life to the target audience of upmarket, open-minded members via product sampling, ambient media and branded equipment. The target audience make a personal connection with your brand, delivering a positive brand experience.
Twinings Ice Tea: Health Club Cards and Experiential to raise awareness amongst members and allow product trial.
Nike: To promote their Nike Women, continually challenging Boomerang to break new ground in media solutions to meet the objectives of their campaign.
Other Clients include: GSK, Ocado, AG Barr, ITV, Vodafone, Boots, Beiersdorf, Unilever, Crystal Ski, Ocean Village, TFL, Cancer Research, Orange, V&A, Citroen, Virgin Records, egg
Accurately targets well-defined and captive audience of upmarket, financially liquid private health club members
Delivers the opportunity to allow people to try product
Delvers outstanding data collection and coupon redemption results
Can deliver environment domination when used as an integrated campaign using Health Club Cards, Poster and Experiential media