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Presenting Sponsor for British Rally Championship 2014 Events

Provided by British Rally Championship
TV & Multimedia coverage for 2014 events: Jim Clark Rally, Scottish Rally, Ulster Rally and Rally Dorset.

Tell us about the Opportunity / What is it?

The British Rally Championship (BRC) is a yearly rallying series comprising seven classic race events staged on a mix of thrilling city roads and spectacular off-road terrain throughout the British Isles. This is a unique opportunity for a brand or company to acquire Title status to one of the following 2014 events: Jim Clark Rally (Edinburgh), Scottish Rally (Dumfries), Ulster Rally (Enniskillen, NI) and Rally Dorset (Poole) and as such the event will be referred to that name in all event materials, branding and promotions, example 'Company name/Brand Scottish Rally'

What is the Marketing Objective?

To raise awareness and influence consumer perception by building brand fame through big brand behavior. Affiliate your brand values with the prestige of Great British motor sports heritage, it's power and emotional exhilaration and harness the BRC's promotional opportunities on cross platform media whilst reaching a live fan attendance per event.

How does it work?

High profile and prominent branding integrated into all event promotional activities to include pre and post event publicity on cross platform media: TV, radio, press, on-line, extensive social media opportunities, mobile app, signage, print and competitions. Full impact of brand exposure on the stand-alone BRC Motors TV programme, in addition the coverage is syndicated to a worldwide reach of over 800 million homes. Place your brand/product/company in front of a live attendance of 20,000 motor sport fans per event.

Who's used it in the past?

Rothmans, Shell, Mobil, Top Gear, Pirelli, Kwik-Fit, Tesco, Dulux, John Mills Ltd., NGK Spark Plugs, Battery energy Drinks and Stena Ferries.

Features / Benefits

Live action-packed and freely accessible events with fan attendance 20,000 average per event: male ABC1s, of which 45% are aged between 16 and 30, 33% between 31 and 45 with a 73/27% male/female split (on the increase). Opportunity to display and/or distribute product(s) at the event. Brand exclusivity is given, corporate experience and team building programmes are available to tie-in with the sponsored event.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach of 850 m. homes.16 - 45, Male bias ABC1, C2 audience.
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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