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Pride London 2010 - Soho Square Stage

Provided by Pride London
Soho Square hosts the biggest outdoor daytime party in London with all the best dance DJ's playing all afternoon

Tell us about the Opportunity / What is it?

The two week Pride festival uses theatre, music, debate, art and entertainment to raise awareness of discrimination and the issues and difficulties affecting the lives of LGBT people around the world. Traditionally our dance space Soho Square can be specifically transformed to support your organisation's individual objectives and to place your brand in front of the required audience. 'Official' titles can be created, if required, to clearly identify your role in the festival and further enhanced through online presence and features within our official publications

What is the Marketing Objective?

Pride London believes that flexibility and involvement are key to a successful partnership, therefore packages can be tailor-made to meet your requirements. To ensure that your sponsorship objectives are met, be they diversity awareness, recruitment for lesbian, gay and transgendered employees, or to help market a new product into this key market, experienced personnel in sponsorship management, public relations, marketing, press management and corporate hospitality will be provided. We are able to target wider demographics given all walks of life attend the parade

How does it work?

Limited to one sponsor, therefore guaranteeing exclusivity, Prominent placement of sponsor logo in generic advertisements and brand exposure in the leading lesbian and gay publications. Sponsor logo on side scrims of the stage. Logo on Pride London banners around the square Prominent placement of logo on the home page of the website with a hyperlink to the sponsor's website.

Who's used it in the past?

Past and current sponsor include Lloyds Banking Group, Virgin, British Airways, Coca Cola, TUC, Ford, Big Yellow Self Storage,

Features / Benefits

As a sponsor of Pride London 2010 you will benefit from: Regionally, nationally and internationally enhanced brand awareness and profile. Brand positioning in front of mass media from the UK and overseas. Opportunities for highly-targeted marketing, public relations and brand building. Exclusive sampling and promotional opportunities. An opportunity on a worldwide platform to show your support for LGBT issues and demonstrate your commitment as an all inclusive employer. LGBT visitor to London spend over £3 billion every year. Over 600 media attended in 2009

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k18 - 40 year olds
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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