Promote your brand to an ABC1 male audience via the Grindr app

Provided by Grindr
Grindr offer the opportunity to promote your brand on our social networking app to 1 million UK-based ABC1 Males

Tell us about the Opportunity / What is it?

Grindr is offering national and local brands the opportunity to harness the power of social media to target a highly attractive audience of dynamic users. In the space of the last three years, Grindr has established itself as a leader in the fast-growing realm of social networking on the mobile platform, signing up over six million members in 192 countries to become the largest all-male, location-based social network in the world.

What is the Marketing Objective?

Grindr has proven to be an effective way to create brand awareness, run direct marketing campaigns, and drive traffic to an online destination site or a brick-and-mortar retail outlet.

How does it work?

Grindr offers 3 ways to get your message in front of their users: 1.) Broadcast Messages. These pop ups are seen by our users when they open up the app that day. It is a very powerful way to spread the word about a product or service. This really drives sales! 2.) Banner Ads. Mobile Banner ads appear in our chat and main page. With a creative design, you can raise awareness of your brand and sustain interest. 3.) Full-screen interstitial Ads. These give you a lot of space to share your message (with images) and have very high engagement rates.

Who's used it in the past?

We've successfully promoted brands in virtually every sector including events, motoring, FMCGs, theatre and cinema production, beauty services food & drink, travel and healthcare. Any company that wants to promote a product, service or event specifically to the gay market, or recognises the fact that gay men have above average disposable income and a high propensity to spend money on fashion, technology, homeware, grooming, etc. will see successful results from advertising on Grindr.

Features / Benefits

Because Grindr utilises location-based technology, banner ads are displayed to users who are geographically accessible to your business. Ads can target a city, country, or even worldwide, helping you make the most significant impact. Grindr offers advertisers the opportunity to tap into a fresh market and target a demographic with tech-savvy customers. Everyone from sightseers, recent transplants and residents use Grindr to locate what's hot and who's hitting the scene the moment it's happening.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach 750,000 ABC1 males in the UK.
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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