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Pride London 2010 - Sponsorship of the Urban Stage

Provided by Pride London
If your brand wants to specifically target the gay BAME community then this could be the sponsorship package for you

Tell us about the Opportunity / What is it?

Pride London aims to promote equality and diversity through all of its campaigns. The two week Pride festival uses theatre, music, debate, art and entertainment to raise awareness of discrimination and the issues and difficulties affecting the lives of LGBT people around the world. Pride London are offering brands the opportunity to sponsor the Urban Stage at the Pride event. If your brand wants to specifically target the gay BAME (Black, Asian, Minority Ethnic) community then this could be the sponsorship package for you.

What is the Marketing Objective?

Pride London believes that flexibility and involvement are key to a successful partnership, therefore packages can be tailor-made to meet your requirements. To ensure that your sponsorship objectives are met, be they diversity awareness, recruitment for lesbian, gay and transgendered employees, or to help market a new product into this key market, experienced personnel in sponsorship management, public relations, marketing, press management and corporate hospitality will be provided. We are able to target wider demographics given all walks of life attend the parade

How does it work?

Activities on the Urban stage at the Pride London festival are free-ranging and the sponsor will benefit from title sponsorship, sponsor logo on the official website, as well as branding opportunities on entrances and within the space as well as advertising in the event programme.

Who's used it in the past?

Past and current sponsor include: Lloyds Banking Group, Virgin, British Airways, Coca Cola, TUC, Ford, Big Yellow Self Storage and

Features / Benefits

As a sponsor of Pride London 2010 you will benefit from: Regionally, nationally and internationally enhanced brand awareness and profile. Brand positioning in front of mass media from the UK and overseas. Opportunities for highly-targeted marketing, public relations and brand building. Exclusive sampling and promotional opportunities. An opportunity on a worldwide platform to show your support for LGBT issues and demonstrate your commitment as an all inclusive employer. LGBT visitor to London spend over £3 billion every year. Over 600 media attended in 2009.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k88% of visitors in 2009 were 16-44 adults.
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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