Promotional marketing solutions at Wickes stores across the UK

Provided by Access Point
Get effective brand exposure to small business owners, trade customers and DIY-ers at Wickes stores nationwide.

Tell us about the Opportunity / What is it?

"Britain's Favourite DIY Store" currently has a portfolio of over 200 stores stocking a wide range of home improvement products for DIY-ers and tradesman. With stores throughout England, Scotland and Wales and a customer profile split of 30-35% trade to 65-70% consumer, Wickes is the perfect promotional space to promote your product and services to a largely home-owning audience.

What is the Marketing Objective?

Product placement events offer an opportunity to increase sales, to launch or build awareness of a product and to generate reliable leads. Booking a promotional event at Wickes is easy and cost effective and is proven to have great results. Events can include purchasing incentives to increase the longevity of the campaign and an easily measurable ROI. This is a pro-active marketing opportunity perfect for targeting the harder to reach male audience, encouraging trial of a product and ultimately to increase sales through an enhanced brand experience.

How does it work?

Face to face marketing enables brands to be brought to life in a retail environment. An eye-catching display and a trained professional promoter will generate leads and brand awareness. Suitable Wickes stores can be specifically targeted for demographics, footfall and location. Exhibition space is available internally or in the car park depending on the store. Events can include purchasing incentives to further increase the ROI measurability. Our experienced team will help you from the initial idea through to location and demographic selection.

Who's used it in the past?

A large number of brands have used promotional marketing at Wickes stores in the past. Categories include conservatories, solar, vehicle sales, insurance and banking; with national, regional and local companies benefitting from successful campaigns at Wickes. "We are more than pleased with the results we obtained - direct sales and showroom activity. We are looking to do this once a quarter. Our account manager has been very helpful by ensuring a smooth process whilst booking Wickes venues for us across the United Kingdom." Marketing Manager, Thames Motor Group

Features / Benefits

Cost effective Highly visible Mostly homeowning auidence Can be targetted for B2B audience

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAdults aged 25+ C1C2D audience Wickes customers
25 - 34
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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