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Promotional Opportunities with DVD of British Comedy 'Confetti'

Provided by Twentieth Century Fox Ltd
Confetti is fantastic and imaginative piece of British cinema - get your brand involved with the DVD release of 2006!

Tell us about the Opportunity / What is it?

Confetti is the THE ultimate feel good comedy about love, romance and planning the perfect wedding. Bring on the Celebration! It's a sharp and affectionate comedy featuring an ensemble of UK comedic talents, CONFETTI follows three couples as they duke it out to win a bridal magazine contest for "Most Original Wedding of the Year." This is the perfect opportunity to get your brand involved with the MUST SEE British Comedy of the Year!

What is the Marketing Objective?

Give your brand attitude with this warm, feel good comedy. Movie association is also poweful in building brand awareness, increasing loyalty, and creating that big brand feel!

How does it work?

We are offering an opportunity to partner with Twentieth Century Fox on the DVD release of the British Comedy of the Year CONFETTI. Involve your brand in the DVD release of the Summer, there is an opportunity to create bespoke promotions - anything from an in-pack promotion to a fully-coordinated campaign. This would include character and logo usage on your brands, campaigns and promotions.

Who's used it in the past?

This is a new film release, however previous successful campaigns include, In Her Shoes with Nine West and Gillette Venus Divine (NIne West did a cross promotion with Gillette, with an on-pack promotion offering 15% off shoes from nine West. There was also in-store activity including a competition to win a trip to NY).

Features / Benefits

The talented cast includes Martin Freeman (HITCHHIKER'S GUIDE TO THE GALAXY, LOVE ACTUALLY, The Office), Jessica Stevenson (SHAUN OF THE DEAD, SPACED, THE ROYLE FAMILY), Stephen Mangan (GREEN WING), Felicity Montagu (ALAN PARTRIDGE), award-winning comedian Jimmy Carr and Alison Steadman (TOPSY-TURVY, LIFE IS SWEET).Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsConfetti is the THE ultimate feel good comedy of the year!
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL05 Sep 06 - 31 Dec 06BRAND ATTITUDESALES PROMOTION
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