This idea is archived

Pure Weddings (Essex & Hertfordshire) [Spring/Summer 2010]

Provided by Clacksons
The bridal magazine for Essex & Hertfordshire from the publishers of Essex Life, Hertfordshire Life and West Essex Life.

Tell us about the Opportunity / What is it?

Pure Weddings has been specially created to help couples planning their wedding in Hertfordshire or Essex organise their happy day. 100+ pages, stand alone publication brought to the market by the publishers of Essex Life, Hertfordshire Life and West Essex Life. 10,000 print run and available from early January 2010 from leading news trade outlets and premium supermarkets. Editorial and advertising features on bridal party wear, tips on choosing transport, venues, cakes, and photographers, plus etiquette, hair, and beauty advice.

What is the Marketing Objective?

Brand awareness and call to action through long shelf life / multiple viewing. Regional emphasis for national companies looking to upweight awareness/opportunities across Essex and Hertfordshire.

How does it work?

If you are looking to target prospective brides and bridal parties, Pure Weddings provides the perfect editorial environment with relevant and interesting editorial and advertising features. Advertisement sizes range from 1/2 page to DPS.

Who's used it in the past?

Client companies include those directly involved in the Wedding event (venues, gift lists, fashion) and indirectly involved with the event (honeymoon travel opportunities). John Lewis, Lakeside, Marroitt Hotels, myvacations have advertised with Pure Weddings in the past.

Features / Benefits

With the majority of weddings taking place near the Bride and/or Groom's family home, Pure Weddings (Essex & Hertfordshire) provides a regional platform for companies to reach their target audience within both an editorially relevant publication and a 'locally' relevant context. Produced by the publishers of Essex Life and Hertfordshire Life, this magazine is produced to the high editorial and production values that these magazines adhere to on a a monthly basis. A cost-effective way to raise brand awareness and create a call to action opportunity.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 brides / females aged 18-64 in Essex & Hertfordshire
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
South02 Dec 09 - 01 Jan 10BUILD AWARENESS
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service