Twist is the latest online drama from Bebo, an exciting interactive cross platform sponsorship or branded content opportunity.
Twist is the latest cutting edge Bebo Originals drama - an adaptation of the classic Dickens tale Oliver Twist. Set in contemporary London the street kids employ the Urban sport of Parkour to commit their crimes.
26 x 3 minute linear video episodes, On and Offline Engagement, Extension onto DVD, Strong Urban Soundtrack.
Creating brand ambassadors, driving engagement and spreading brand awareness. Distributing branded content, and encouraging trial, offering data capture and interaction.
The show itself will have branding around the relevant episodes, as well as integration into the drama (Plotlines and product placement). In addition there will be cross promotion of the supporting brands' sponsored profiles to drive direct engagement with our audience.
A Bebo profile is a unique way of reaching and interacting with these users - and unlike a broadcast message brands can actually develop conversations with their users. This engagement creates brand ambassadors to spread their message virally by personal recommendation.
Bebo Originals has attracted market leading brands, from P&G, Unilever, Coke, Mars, Cadbury, Toyota, through to MSN, Paramount Films and Warner Brothers.
Bebo can offer the sole sponsorship of our latest drama TWIST, or where appropriate integrate a range of brands into the fabric of the story. The platform will allow users to directly engage with the brands, as well as immersing themselves in intelligently branded content.
Association with high production value content and a unique engagement with the youth audience: Bebo offers access to a highly engaged and hard to reach audience - with 10 million users spending on average 25 minutes per usage day on the site.