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Reach 2.8m Women with Discovery's Food Programming

Provided by Discovery Networks Europe
A fantastic opportunity to reach ABC1 women with over 40 hours per month of food programming on Discovery!

Tell us about the Opportunity / What is it?

Discovery Networks is pleased to offer Discovery Kitchen - a fantastic sponsorship opportunity. From kitchen disasters and cattiness to perfect peasant food and inspirational dishes, our Discovery Kitchen sponsorship opportunity is a perfect entry level sponsorship for any brand associated with dining - fine or otherwise!

What is the Marketing Objective?

Build awareness amongst an affluent ABC1 female audience with this tasty opportunity!

How does it work?

Our Discovery Kitchen sponsorship opportunity would take the form of on air message association around key lifestyle titles including; Come Dine With Me, Jamie's Great Escape, Jamie's Kitchen, and Beyond River Cottage. Opportunity to purchase six or 12 months' sponsorship of Food programming on Discovery Real Time, comprising of 40 hours of programming per month. Sponsor would receive branding on all promotional material.

Who's used it in the past?

Please contact a member of the Discovery team for details of previous advertisers.

Features / Benefits

Sponsorship includes; 15" opener bumper, 10" break bumpers, 5'' closer bumpers, 8 idents in 60 minutes and 80 seconds accreditation in 60 minutes of programming. The Discovery kitchen strand comprises of 40 hours of food programming per month.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kOver 40 hours per month of food programming
35 - 44
45 - 54
55 - 64
Female
AB
ABC1
C2
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearEDUCATE CONSUMERSSPONSORSHIP / MEDIA
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