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Reach 272,000 ABC1's with The Scots Magazine

Provided by DC Thomson
Excellent opportunity to target ABC1's through advertising opportunities within the Scots Magazine. Sold nationwide.

Tell us about the Opportunity / What is it?

The Scots Magazine captures the essence of Scotland... the people, the places, the history and the culture. An attractive blend of striking photography and in-depth articles, The Scots Magazine is one of the most loyally read Scottish interest publications. Naturally, the Scots Magazine readers are found in the UK with 53% in Scotland. The Scots Magazine also has an enthusiastic following throughout rest of the UK and overseas, as a glance at the demographics will readily confirm.

What is the Marketing Objective?

Raise brand awareness with a loyal readership: a massive 44% of the Scots Magazine's circulation are loyal subscribers.

How does it work?

Advertising opportunities within the the Scots Magazine include full, half, quarter and fifth page ads, inside front/back cover and outside back cover. All available in either mono or colour, plus with display advertising you can benefit from volume discount on series bookings. Loose inserts within the magazine are also available, as well as ads within the Classified section. The Scots Magazine gives you two styles of Classified Adverts; RUN ON and SEMI DISPLAY. Both represent a cost-effective way of reaching a large number of interested respondents.

Who's used it in the past?

Brands who have advertised with the Scots Magazine include:

Features / Benefits

The Scots Magazine is an ideal way to target "ABC1s" with an average family income of £25,000. A run of specific advertisements within The Scots Magazine will target loyal readers in specific demographic groups with a disposable income to spend on your products.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 34,681. Readership: 272,000. 48% over 55.
45 - 54Female
Male
AB
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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