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Reach 4 million young adults online with Sonic Digital

Provided by Sonic Media Group
Sonic provide a gateway to four million young tastemakers with a strong bias in music.

Tell us about the Opportunity / What is it?

We offer advertisers the opportunity to reach our young, vibrant audience through website placement, integrated campaigns, editorial, cross platform, video advertising and direct e-mails. Sonic provides an online gateway for advertisers to 4 million young adults, reached through lifestage and lifestyle websites and databases. We have a strong bias in music (the biggest multi-genre group of music sites in the UK) which is a key influence across this age group, along with film, student, entertainment and cultural guide sites.

What is the Marketing Objective?

Give your brand attitude against edgy youth content to reach tastemaking 12-35 year olds in a trusted environment.

How does it work?

- Display advertising: IAB standard formats - Video pre-rolls: across student, film, music and entertainment sites - E-mail marketing: Solus shots, banner inclusions and editorial inclusions -Editorial: our in-house copywriters can create editorial campaigns based around your needs from traffic grabbing news to entire features - Integrated campaigns: Sonic's team of developers, designers and copywriters can design specially crafted campaigns to suit your needs.

Who's used it in the past?

Telecoms: BlackBerry, O2 Priority, Sony, Vodaphone, Samsung. Drinks: Relentless, Red Bull, Kopparberg, Budweiser, Smirnoff, Tiger Beer, Pepsi, Tanqueray Gin. Lifestyle: RedKen, Ghannel 4, Eastpak, Sony VAIO, XBox, Tourism Australia, Doritos. Music: Warner, Universal, Live Nation, Fabric. Other: Open University, Kelloggs, Colgate

Features / Benefits

Sonic's multi-genre music, film, student and entertainment sites allow advertisers a great reach for cross-site and niche campaigns. Reach East London trendies, students, ArtHouse geeks, gig goers, culture vultures, indie kids, head bangers, grime lovers, DJs, gossip fans, skateboarders, film buffs, A-level students, U18 clubbers, fashionistas, cultural adventurers and festival heads all with one call. Sonic's wide-reach and great integrated and cross-platform opportunities make it a great place for any youth-orientated campaign.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details4 million young adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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