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Reach 60,000 18-44 year olds at The Counting Crows UK tour

Provided by Live Nation Ltd
Headline sponsorship opportunities at the much anticipated Counting Crows UK tour this summer.

Tell us about the Opportunity / What is it?

The Counting Crows are a rock band originating from Berkeley, California and have sold over 20 million records worldwide. The band's influences include Van Morrison, R.E.M., Mike & The Mechanics, Nirvana, Bob Dylan, and The Band. From their beginning, The Counting Crows have always focused on live performances, ensuring that this summer's UK tour will be sell-out success amongst it's wide fan base. Live Nation are offering an exclusive Headline Sponsorship opportunity for this much anticipated tour.

What is the Marketing Objective?

The Counting Crows Tour can be used to effectively raise a brands awareness in association with one of the most successful US rock acts and also to promote product placement at venue.

How does it work?

The Headline Sponsor will have full name in rights across all media and marketing. A sponsor who takes the rights before the announced tour will appear on all marketing and have ticketing options for branding and promotion. We have in agreement exclusive PAs, meet & greets, photo shoots and other marketing associative right to be used in conjunction with this tour sponsorship.

Who's used it in the past?

This is a new offering, however Live Nation have worked with many big brand names on similar tours.

Features / Benefits

- Unique positioning and association with one of the most sucessful US rock acts. - The Live Nation sponsorship team have had a large amount of experience delivering and managing the events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k63,000 18-44 year old adults will attend over 14 dates
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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