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Reach Affluent Connected TV Homes this Christmas

Provided by Rovi
High impact, interactive display ads in the viewer interface of a connected TV with a full screen branded video experience

Tell us about the Opportunity / What is it?

Rovi Advertising serves ads into the viewer interface of Samsung, Sony, Toshiba & Panasonic Connected TV's - about 65% of all connected TV's in the UK. Rovi Advertising is an ad platform providing an innovative way to display interactive ad experiences to an engaged TV audience. Working closely with the advertiser, Rovi creates a full set of ad experiences, and seamlessly serves them across the connected TV devices. Rovi Ad Insights produces campaign reports that provide robust metrics to ensure the campaign activity is accountable.

What is the Marketing Objective?

The Rovi UK Connected TV Viewer Research (source:Decipher Media Research & Rovi 2012/13 Connected TV Viewer Research) that has been conducted to date has indicated that the ad platform is very successful at delivering high uplifts in brand awareness, increased brand favourability and increased purchase intent (please get in touch with Rovi to learn more about specific research insights).

How does it work?

Rovi Advertising is a straight-forward end-to-end solution. We have an in-house creative & design team that works closely with you to develop engaging, relevant ads that are not only on brand but also achieve your campaign objectives. The Rovi Advertising team will also look to ensure ad units and campaign elements are aligned and integrated. Once the creative execution is approved, Rovi will serve these unique ad units into the viewer interface of Smart TV's, at a time when the viewer is engaged and searching for content to watch.

Who's used it in the past?

We are working with an increasing number of advertisers in the UK, across most sectors. TV advertisers are using our ad platform as a complement to a linear TV plan, delivering extended brand interaction and consumer reach. Other brands are using it as a premium way to deliver longer form video content to the TV - giving the viewer more brand exposure and the choice and control over ad experiences.

Features / Benefits

A premium and high quality interactive ad placement. Reaches an engaged audience where viewers are looking for content on their TV with the remote control. 81% of viewers are more likely to notice our ads while searching for TV to watch 58% of viewers pay attention to Rovi Ads 76% of viewers find the ads valuable 64% of viewers consider Rovi Ads 'less' disruptive (Source: Research Narrative, Receptivity Study, July 2012)

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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