A creative cost-effective print solution which effectively reaches ABC1 18-35 demographic/commuters on their way home
thelondonpaper is a free newspaper distributed in the afternoon in London to commuters. An opportunity is available to advertise in print and various packages are available (Print creative e.g. classifieds, integrated advertising and promotions e.g. reader offers & competitions). thelondonpaper is a freesheet which focuses on consumer lifestyle & contains engaging up-to-date editorial featuring tomorrow's news. - A colourful and upbeat product which is easy to consume on the way home when they are free to be influenced.
To build brand awareness. Excellent opportunity to target ABC1 18-35 year olds who are notoriously difficult to reach.
There are different ways to advertise with thelondonpaper. The print creative options are: newspaper wraps where a brands campaign takes over the whole of the outside of the newspaper - the first two and last two pages so your campaign simple cannot be missed. Then there are "mini-hijacks" which is your campaign taking over parts of the newspaper & can be a theme throughout. Integrated advertising is where the creative is around the editorial to give maximum impact. Sponsorship opportunities are also available - & Innovation pushes the creative boundaries for the campaign
thelondonpaper has a vast database of clients who have used this opportunity in the past successfully to generate revenue & keep thelondonpaper a freesheet. These companies include: 3, 02, Sony, Singstar, Goodfella's, Orange, British Airways, Ikea, Ribena, Freeview, Snickers & Innocent Smoothies just to name a few.
A feature is that the newspaper is distributed widely to a highly targeted ABC1 audience & the benefit of this is that they are easy to reach with thelondonpaper. Not only can you target this audience but they are more susceptible to consumerism at a time when travelling back home & able to take the time to read. What's more, thelondonpaper pushes the creativity of campaigns to generate innovative images & ideas to capture your audience.