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Reach over 7 million travellers a month - Ryanair Targeted Ads

Provided by Ink
The opportunity to advertise on the passenger boarding cards of Europe's largest airline

Tell us about the Opportunity / What is it?

Ryanair has 170 destinations in twenty eight countries. Ryanair operates a 100% check-in system; INK provide targeted advertising (TAD) on printable boarding cards. Ensure your brand is front of mind before, during and after the flight.

What is the Marketing Objective?

Build brand awareness.

How does it work?

Advertisers can target passengers by destination or departure point allowing global or local brands target route specific messaging. Brand messaging appears both on screen during the ticketing process and on the printed card giving integrated messaging, via online and print mediums. Take advantage of the opportunity to target only those passengers at origin and coming into your destination.

Who's used it in the past?

Previous advertisers include; Submarine Safaris, JD Sports and Zlaty Bazant beer, American Apparel, Maccorp, Western Union and Heineman

Features / Benefits

£2.2 billion per year is spent by Ryanair audiences on overseas trips. 10% own or are considering buying an overseas property. 61% of passengers could recall product brand on TAD and 53% said they would consider purchasing TAD advertised products. A further 40% considered boarding passes a "good place to catch my attention". Please contact us to discuss how Ryanair TAD could work for your brand.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kover seven million passengers a month.
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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