Redbus' is the exclusive operator for Sainsbury's in-store media network spanning some 450 stores in the UK. We offer key in-store media opportunities on main trolleys, top-up trolleys and baskets. Advertising panels are positioned on the inside and outside of trolleys and baskets, maximising cover and frequency and delivering massive weekly audiences with lengthy dwell times (45 mins +) and unrivalled compliance, ensuring your message is seen and acted upon.
Increase sales and frequency of purchase. Encourage trial and repeat purchase. Build awareness. Deliver powerful messages at the points of choice and sale.
By placing media on retailer's assets, which shoppers use to navigate the store environment, we ensure maximum frequency and exposure to your advertising messages.
Coca Cola, GSK, Allied Bakeries, Heinz, McCains, Diageo, Scottish & Newcastle, Warburtons, Kraft, Visa, AMEX, Nestle, Tetley, Wrigleys, Muller, Pfizer, Pepsico, Unilever, Mars, Arla Foods, Bel UK, Constellation Wines, News International, Britvic, Gonzales Byass, TFL, GLA, Kellogg's, Ferrero, Ecover, General Mills, Fox's... and many more.
Tracking sales resulting from in-store campaigns using EPOS data renders these opportunities the most accountable out-of-home media channels available. Over 70% of purchasing decisions in grocery are made in-store, so by advertising to shoppers exactly at the points of choice & purchase, this enables advertisers to get as close as possible to the purchasing decision. Coupled with long dwell times (for the duration of their time in-store) this ensures communications cut through to shoppers and are acted upon.