In-store retail media 'top-up trolley' opportunity targets younger/convenience shoppers and in grocery multiple SUPERSTORES.
Redbus' in-store media grocery network spans some of the biggest names in UK grocery. We offer key media opportunities in-store targeting TOP-UP shopping missions. Advertising faces are positioned on the inside and outside of shallow trolleys, maximising cover and frequency and delivering massive weekly audiences with lengthy dwell times (up to 45 mins +) and unrivalled compliance, ensuring your message is seen and acted upon!
Increase sales/frequency of purchase. Encourage trial and repeat purchase. Build awareness. Deliver powerful messages at the points of choice and sale.
By placing media on retailer's assets which shoppers use to navigate the store environment, we ensure maximum exposure to the message for shoppers and maximum engagement with the communication.
Wrigley's, Bacardi, Constellation Wines, Visa and Diageo have all advertised using trolley media in the past. See attached case study for further details.
Tracking sales resulting from in-store campaigns using EPOS data renders these opportunities the most accountable out-of-home media channels available. Over 70% of purchasing decisions in grocery are made in-store, so by advertising to shoppers exactly at the points of choice & purchase, this enables advertisers to get as close as possible to the purchasing decision. Coupled with long dwell times, for the duration of their time in store, this ensures communications cut through to shoppers and are acted upon.