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Reach the socially influential Caribbean population online

Provided by Indoor Media
IndoorMedia can help you reach the lucrative and socially influential online British Black Caribbean and African population.

Tell us about the Opportunity / What is it?

Around 25% of the UK's ethnic population is of Caribbean/British Black origin, the Caribbean ethnic minority now accounts for approx 1% of the whole UK population and are the fourth largest ethnic group in the UK. Although this may not seem a large percentage, to ignore this group would be turning your back their ever increasing economic power. IndoorMedia has a portfolio of sites that enables an advertiser to take advantage of this ever growing audience and to benefit from their exponential growth.

What is the Marketing Objective?

Build awareness of your brand using a medium that is extremely popular for ethnic minorities on a whole and preferred medium for news, fashion and lifestyle for those aged 18-35.

How does it work?

Tell us who you want to target and what you want to tell them and leave the rest to us. Our procedure process in getting a campaign live is simple - three working days, one creative execution, one phone call, one invoice, job done! We also advise on the most effective ways to communicate with this audience.

Who's used it in the past?

Advertisers that have used our Caribbean ethnicity related websites include the Learning Skills Council and National Blood Service.

Features / Benefits

This audience are big spenders in the digital technology, music and fashion sectors and along with Asian men they are the group most likely to be the top consumers with a spending power of £32 billion a year. However 56% of Caribbeans of Black origin believe that little marketing has any relevance to them. Advertisers can reach an online, technologically savvy audience that are more likely to spend more on products and services. We provide an online solution of reaching a large audience with minimum effort from the client.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsBritish Caribbean of Black origin online population
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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