This idea is archived

Reach up to 350,000 Female UK Asian adults per month

Provided by Indoor Media
British Asian women spend the most per capita on FMCG brands and now you can reach this untapped market online.

Tell us about the Opportunity / What is it?

IndoorMedia is the UK's leading advertising portfolio providing online inventory for advertisers wanting to tap into the lucrative UK Asian audience, as well as other key UK ethnic minority audiences. The UK female Asian community is a hugely untapped market; which has the potential to be a large opportunity for brands of whatever business sector. With a potential reach of up to 350,000 unique users per month, your campaign is sure to reach a large beneficial market.

What is the Marketing Objective?

Women are continuing to influence some 80% of all households spending. The average income of women increased between 1971 and 2001 compared with just 11% for men. More and more households now have two incomes, which inevitably gives women a greater say in family expenditure. Women are gaining spending power in traditionally male oriented cultures. In Asian cultures, newly wealthy women are discovering the enfranchising delights of discretionary shopping and are approaching routine shopping as being fun rather than a duty.

How does it work?

Tell us who you want to target and what you want to tell them and leave the rest to us. Our procedure process in getting a campaign live is simple - three working days, one creative execution, one phone call, one invoice, job done! We also advise on the most effective ways to communicate with these audiences.

Who's used it in the past?

Advertisers that have used our female portfolio of sites include the National Blood Service, Kia, Equality and Human Rights Commission, Diabetes UK and the COI.

Features / Benefits

Reach an online technologically savvy audience with a high level of disposable income and more likely to spend more on products and services. We provide an online solution of reaching a large audience with minimum effort from the client. We are an ABCe audited company, so we are fully compliant with industry protocol. We provide great customer service with fully transparent weekly campaign updates, campaign optimisation and detailed final reports.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kUp to 350,000 unique users per month.
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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