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Recording Artist DVD/CD launch in Tabloid National Newspaper

Provided by Gr8pop Ltd
Groundbreaking first as 'fly on the wall' documentary CD/DVD is given away in national newspaper.

Tell us about the Opportunity / What is it?

A groundbreaking new recording artist, set to launch in the UK this autumn, likened to ''Texas meets Joss Stone'' will be featured in a 'fly on the wall' TV & Radio documentary which is being given away free with every copy of a tabloid national daily newspaper on a dual sided DVD/CD disc. This is a media first on the premise that no one has ever used a free give away medium to launch a new artist!............ The first of a series of six featuring many of the UK's brightest up and coming and established artists.

What is the Marketing Objective?

Drive awareness. Give brand attitude.

How does it work?

2.5-3 million copies of CD/DVD being distributed nationally via a daily newspaper. Total reach of 10-13 million. Commercial partners will be given the opportunity to: A) Run TV commercials on DVD side in the manner of 10, 20, 30 & 60 second slots, likewise :B) radio commercials on CD side :C) Branding on Disc & Sleeve and/or a 5" x 5" printed booklet that folds out to a 15" x 15" poster, plus opportunity for full size poster advert on reverse. Along with 'overall sponsorship' there are many other commercial opportunities related to this promotion that can be discussed.

Who's used it in the past?

No one! This is a fantastic exciting brand new 'first time ever' media opportunity!

Features / Benefits

This is a media first. A unique opportunity to be associated with a credible emerging UK talent, at launch. This promotion offers you a versatile format to showcase your brand and also offers a mass market reach.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k10 to 13 million adults
LocationTimingsMarketing ObjectiveOpportunity Type
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