Guardian News & Media, the official UK Cannes Lions Festival representative, is holding a national competition to identify upcoming young talent. We're looking for people who could be the Cannes Lions winners of the future, to represent the country at the Cannes Lions International Advertising Festival 2011. The UK Young Lions Competition 2011 is open to young advertising professionals at the start of their career and the prize is the chance to participate in the worldwide Young Lions Competition.

The four selected teams from the UK (one team of two from each of the categories: Media, Print, Cyber and Young Clients) will be briefed by a client during the festival to create and execute a campaign within 24 hours. A charity will ask the Young Clients teams to produce a brief (maximum two pages) and present it to an advertising agency. For this competition, the advertising agency is represented by a select jury of creatives and strategists chosen by Guardian News & Media.

The UK competition winners will receive a Young Lions registration for the Cannes Lions International Advertising Festival, paid for by Guardian News & Media, which allows access to all the Cannes seminars, award ceremonies, showcases and material. The winning work of the UK Young Lions Competition may also be available to the participating charity to incorporate into their upcoming marketing campaigns.