'Britain on the Move' is a departure from typical media research projects, tackling as it does the broad implications of changes in mobility in the UK. The study looks at two developments; the prominent place everyday journeys have in people's daily lives, and how the level and make-up of people's journeys has changed radically in recent years. Yet while most marketers are preoccupied with changes in society that technology has brought, the effects that shifts in consumer mobility have had on society have gone relatively unnoticed, but are nonetheless just as significant.
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