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RESEARCH: Newspapers is a great medium for advertisers

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Print and online newspapers work together for adverisers to reach football audience
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What was the Challenge / Background of the Campaign?

The World Cup will drive £720 million extra spending by consumers this summer. Read our exclusive study into how newspapers can ensure it's your brand they're buying. The World Cup injects almost £1.5bn into the UK economy. National newspapers deliver emotional power along with more mass reach than TV. Football fans need both TV and newspapers for this World Cup. For advertisers, TV and newspapers are the dream team. Men need both TV and national newspapers to follow the World Cup. Advertisers that use both TV and newspapers make the strongest connections with men. National Find out more...

What was the Campaign Objective?

To demonstrate that national newspapers, with their strong emotional bond with readers.
Reference: 6661 // Posted: 16.07.10

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsYoung men, aged 16-34
16 - 24
25 - 34		Male
ABC1
C2
DE
NATIONAL PRESS
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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