This idea is archived

RESEARCH: Online shopping behaviour & the impact of advertising

Provided by eBay
The attitudes & motivations of 5000 online shoppers, their changing behaviour & how to impact purchase intent more effectively

What was the Challenge / Background of the Campaign?

With 83% of UK respondents stating they shop online a lot more than they did 6 months ago, we set out to understand what they buy and what influences them. This research identifies three types of online shoppers and shows TV and magazine advertising are the only mediums that are more impactful in prompting someone to buy ahead of display advertising on ecommerce sites. Even when looking across a variety of categories from electronics, to clothes and groceries, the impact of advertising is consistently higher on shopping websites than it is on search engine Find out more...

What was the Campaign Objective?

Establishing the online shopping habits of 5000 respondents across UK, France & Germany. Looking at products purchased and how best to influence online shoppers with advertising.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsOnline shoppers
16 - 24
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service