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RESEARCH: UM's opinion on recent Yahoo Microsoft search deal

Provided by UM
What does the Yahoo Microsoft search deal, for Bing to power all Yahoo searches, mean for marketers: a UM Opinion

What was the Challenge / Background of the Campaign?

On the 28th July Yahoo and Microsoft agreed a 10 year partnership in which Microsoft's Bing engine will power all Yahoo!'s searches (both paid and organic). The new deal will see Yahoo! provide the sales force for both Search entities in return for 88% of search revenues delivered from Yahoo! sites. Bing should benefit from the increase in search volume - making it more attractive to advertisers. The move has been welcomed positively by the search marketing industry as advertisers are keen to see a real contender to Google, who hold a near monopoly of 90.6% in the UK. Find out more...

What was the Campaign Objective?

To provide an insiders insight into how the partnership between Yahoo and Microsoft will effect the advertising industry.

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