According to Quadrangle, a strategy consultancy specialising in customers and brands, mail connects with and is valued by busy mums: as not only do they find mail helpful but they also use it to create small moments for themselves in their otherwise hectic lives. Therefore, tailor your mailing in terms of content and tone, to fit with a 'me time' state of mind. Build upon this emotional engagement through providing a positive brand experience; vouchers for example, ultimately ensuring that your message is communicated effectively and in a way that is relevant and engaging. Find out more...

To ensure that busy mums emotionally engage with, and attribute value to the mail that they receive.