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Sampling opportunities in Admedia's national Bars, Pubs & Clubs

Provided by Admedia
Stimulate trial by sampling and maximise opportunities in support of the campaign, or as stand alone sales promotion activity.

Tell us about the Opportunity / What is it?

We can provide sampling opportunities throughout the UK's most popular Bars, Pubs & Clubs including chains such as Oceana, Liquid & Envy, Jumpin Jaks, Lava & Ignite and Hippodrome. Working with the UK's biggest nightlife owner Luminar, we have access to over 81 venues nationwide. Our aim is to make your campaign work harder with more interaction, stand out and cut through - really engaging the audience across our fantastic venues.

What is the Marketing Objective?

These venues are the place for people to meet up for a drink and dance into the late night as well as being perfect to host an array of special nights from fashion shows, gala dinners to award ceremonies and conferences. These events attract an average of 15 million people every year who are in a relaxed mood, out to have a good time and are open to trying to new things. There is no better place to reach audiences of different ages, tastes and lifestyles in one location.

How does it work?

We can help you reach new audiences, drive sales and win new customers. Putting your brand into the hands, minds, and mouths of these consumers provides you with an opportunity to present your offering which would otherwise be lost in a blinkered shopping experience. You can promote samples of a new product, educate consumers by demonstration, encourage them to buy with money off coupons plus special offers which they can redeem at a later date.

Who's used it in the past?

Our wide reach of audiences has attracted many advertisers in the past. Compeed sampled blister plasters for women's sore party feet, the COI used STD-lottery scratch cards and sampled condoms for a sexual awareness campaign. Listerine sampled Actives strips for instant fresh breath and Old Spice gave away deodorants as part of their rejuvenated brand launch.

Features / Benefits

- Stimulates trial. - Builds awareness. - Drives sales. - Develops brand loyalty. - Experience is free. - One to one interaction. - National, local & regional opportunities.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsEvents attracting an average of 15 million people every year
16 - 24
25 - 34
Both
ABC1
Students
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE TRIALSAMPLING
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