Admedia Nexus D48 Network Expands to 50 Sites

Provided by Admedia
This Easter the full motion D48 network Admedia Nexus is expanding from 30 to 50 sites, connecting the UK's top 50 conurbations

Tell us about the Opportunity / What is it?

Admedia Nexus, a uniform network of large format landscape screens that connects the country's top 50 conurbations through targeted Motorway Service Areas has expanded from 30 to 50 sites and will strengthen its position as the UK's largest digital full motion roadside network.

What is the Marketing Objective?

Our objective is to provide a national advertising solution that is both engaging and interactive through dominant full motion technology. The 50 Motorway Service Area locations have been specifically chosen to represent the best connecting routes between the country's top 50 conurbations, as well as the highest footfall sites . The interactive screens have been positioned to reach key audiences including Families, SME, Motoring, Travel & Tourism, CTN, Leisure & Entertainment.

How does it work?

Admedia Nexus offers dynamic market-leading display technology with full flexibility. Whether you're looking to create exciting talkability and a prompt action through augmented reality and full motion interaction, or build brand halo through weather and traffic triggers, Admedia Nexus offers full contextual technology. Each screen offers 5x 10 second advertising slots to capture and engage with your audience.

Who's used it in the past?

Since launching in April, Admedia Nexus has delivered a range of innovative campaigns by top advertisers including O2, Land Rover, Virgin Trains, Confused.com, Lucozade, Renault, 20th Century Fox and Paulton's Park.

Features / Benefits

High dwell time allows interactive engagement • Strategically positioned at main building entrance for maximum footfall • Full motion content allows for dynamic creatives • Day parting to communicate specific messages at relevant times • Full proof of play reporting

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6.5M footfall (per 2 weeks)
All adultsFemale
Male
AB
ABC1
C2
DE
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE PENETRATION
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