A unique opportunity that brings your consumers directly to your advertising..
SaniPost is a popular, free, hand sanitising unit located in the biggest shopping centres in London, North of England, Glasgow, Edinburgh and across the UK and Ireland. Each unit offers 3 panels of advertising space to brands. There are a number of audiences available to advertisers at these locations, a large portion approx 62% of this made up of ABC1 women. This is a unique form of advertising that gives brands the change to connect directly with their audience close to the point of purchase.
Build and drive aware Awareness, adding a new and exciting layer to existing or new campaigns. Close to point of purchase.
The SaniPost units use alcohol free sanitizing foam, No Germs, to clean hands. Consumers connect with the units in a positive & healthy way. Because of the nature of the units and where they are placed, any brand promoting healthcare, cleanliness, children's goods, fighting illness, looking after yourself, being mobile and 'on the move', feeling good etc would do well to add SaniPost to their marketing mix.
This is Media First opportunity with Kleenex as our initial case study, the units have been implemented into the shopping centres across the UK in the past few months.
SaniPost is a unique form of advertising that provides a necessary and much wanted public health service. A combination of very good dwell time for users at eye level, with a high OTS captured by panels facing different pedestrian flows, makes this a powerful opportunity for your brand message. Consumers engage in a positive experience while looking at your ad. Locations in shopping centres can also provide close proximity to point of purchase. Audience interaction is measured through frequency of use.