This idea is archived

Shoreditch Outdoor Venue Naming Rights Sponsorship Opportunity

Provided by Flipstream Media
Great opportunity for a cool brand wishing to engage with the Generation Y Youth audience through pivotal experiential landmark.

Tell us about the Opportunity / What is it?

12 Month naming rights sponsorship package for 'The Courtyard' vibrant outdoor space at Brick Lanes uber trendy focal point, The Vibe Bar at The Old Truman Brewery. The package includes Logo Placement, Marquee Logo Placement, Perimeter Fence Skin Banner, Outdoor Projection, Pop up store, Large Outdoor summer TV screen, Priority Booking of upstairs space and experiential opportunities.

What is the Marketing Objective?

This opportunity will hugely raise your brand awareness, image and voice through positive location marketing direct to a targeted trendsetting audience of early adopters and influencers. Targeting this group directly gives brands the opportunity to cut through the noise and engage audiences by offering integral alliance with an already highly frequented venue giving value back to customers and attracting interest from new customers. This will be ideal for lifestyle, consumer electronics, fashion and Gen Y targeting brands.

How does it work?

Venue sponsorship gives the right brand a great opportunity to engage and start conversations with their desired audience. Our Brick Lane Courtyard opportunity presents brands with a rare and exciting proposition to work alongside an iconic venue and become a landmark destination in a busy highly desirable location with both day and evening marketing exploitation opportunities.

Who's used it in the past?

Many brands have benefited from casual sponsorship opportunities in the past including Corona Weekender, BBC Radio 1 and Singha Beer. With DJs and performers from Norman Jay MBE, David Rodigan, Kissy Sellout and Emeli Sande.

Features / Benefits

The right brand will benefit from 12 months of naming rights for 2014, which includes next summers World Cup screenings and all outdoor events including Brick Lanes annual festival. Location is also key, as this is directly in the heart of one of London's trendiest and most rejuvenated area's, surrounded by the uber cool Hoxton, Boxpark, Old St and Dalston areas.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-35 yrs, yearly footfall 2 million +
16 - 24
25 - 34
All Genders
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service