Great opportunity for a cool brand wishing to engage with the Generation Y Youth audience through pivotal experiential landmark.
12 Month naming rights sponsorship package for 'The Courtyard' vibrant outdoor space at Brick Lanes uber trendy focal point, The Vibe Bar at The Old Truman Brewery. The package includes Logo Placement, Marquee Logo Placement, Perimeter Fence Skin Banner, Outdoor Projection, Pop up store, Large Outdoor summer TV screen, Priority Booking of upstairs space and experiential opportunities.
This opportunity will hugely raise your brand awareness, image and voice through positive location marketing direct to a targeted trendsetting audience of early adopters and influencers. Targeting this group directly gives brands the opportunity to cut through the noise and engage audiences by offering integral alliance with an already highly frequented venue giving value back to customers and attracting interest from new customers. This will be ideal for lifestyle, consumer electronics, fashion and Gen Y targeting brands.
Venue sponsorship gives the right brand a great opportunity to engage and start conversations with their desired audience. Our Brick Lane Courtyard opportunity presents brands with a rare and exciting proposition to work alongside an iconic venue and become a landmark destination in a busy highly desirable location with both day and evening marketing exploitation opportunities.
Many brands have benefited from casual sponsorship opportunities in the past including Corona Weekender, BBC Radio 1 and Singha Beer. With DJs and performers from Norman Jay MBE, David Rodigan, Kissy Sellout and Emeli Sande.
The right brand will benefit from 12 months of naming rights for 2014, which includes next summers World Cup screenings and all outdoor events including Brick Lanes annual festival. Location is also key, as this is directly in the heart of one of London's trendiest and most rejuvenated area's, surrounded by the uber cool Hoxton, Boxpark, Old St and Dalston areas.