CASE STUDY: Not on the High Street - Now on the High Street

Provided by Initials
Not on the High Street were looking to increase awareness during the Christmas peak sales period and encourage loyalty.

What was the Challenge / Background of the Campaign?

Increase awareness of Not On The High Street during peak sales period at Christmas and encourage loyalty throughout the rest of the year.

What was the Campaign Objective?

Literally bring their brand proposition, 'The Home of Thoughtful Gifts', to life. Where better, we thought, than two of the busiest through-traffic venues at this time of year - Waterloo Station and Westfield White City. We had pop-up homes in each for three weeks in the run-up to Christmas.

What was the Solution?

The beautifully styled pop-ups were filled to the brim with unique gifts for the savvy shopper looking for something a little different at Christmas. At Westfield consumers could also have their purchases personalised by the Partners brands, and were able to take part in a range of Partner workshops from wreath-making to Christmas table styling. Unique touches could be found in every corner, including a thoughtful thought machine where consumers pressed a button to receive a happy mantra to get them through their busy day.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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