CASE STUDY: Motability - Access All Digital Areas

Provided by Initials
Motability were looking to create a modern web presence to raise awareness of help available.

What was the Campaign Objective?

To create a modern web presence that enables people with a disability to discover cost-effective mobility solutions and a number of charitable grant programmes that help with the cost of Motability Advance Payments and specialist vehicle adaptations

What was the Solution?

The new site ensures that disabled people and those who help and advise them are aware of the grants, research and projects that Motability undertake across the UK to help achieve the vision that no disabled person shall be disadvantaged due to poor access to transportation.

What were the Results?

The accessibility of the website is of paramount importance and after being reviewed by experienced testers from Shaw Trust with a range of disabilities including: mobility impairments, colour blindness, no & low vision, deafness, dyslexia & learning difficulties, the site we designed & built has been awarded the WCAG 2.1 AA* rating by the Shaw Trust's Web Accessibility Accreditation Service.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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