Channel sponsorship of Showcase TV

Provided by Information TV
Opportunity for a client to make their first step into TV marketing in a cost effective way with exposure across Showcase TV

Tell us about the Opportunity / What is it?

This deal is targeting brands that are considering spending on TV and don't have the huge budgets required for the main stream TV channels. This deal is to sponsor the whole channel, Showcase ch192 which means the brand will get exposure across all TV schedule. Production of the sponsorship bumpers is included in the price and also included is a TV spot package of x100 30" TV spots per month.

What is the Marketing Objective?

Showcase has a strong ABC1 audience so channel sponsorship is ideal for finance, automotive, FMCG's etc looking to raise brand awareness.

How does it work?

A combination of sponsorship bumpers going into and out of ALL content on Showcase and 30" spot campaign averaging x3 30" spots per day.

Who's used it in the past?

New proposal.

Features / Benefits

Whole channel sponsorship and low cost introduction to "test" TV

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 9 million viewers per month
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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